J&R Project is a Dutch trance duo formed by producers Ron van den Beuken and Michael Ford, both active contributors to the European electronic dance music scene. The project is best known for the 1999 release “Keep It Up,” a high-energy trance anthem that reflects the peak of late-’90s club culture.

“Keep It Up” features driving basslines, soaring synths, and a pulse designed for the dancefloor. With its straightforward title and no-nonsense build, the track quickly found its way into DJ sets and compilations across Europe. Remixes, including the well-received DJ Jean Remix, brought added versatility and club appeal, solidifying the track’s position within the scene.

J&R Project represents a time when trance music was evolving into a more accessible yet still underground genre. The duo’s work combines melodic sensibility with hard-hitting production, a style that resonated with both clubgoers and radio listeners during the genre’s late-’90s surge.

Though the discography is limited, J&R Project left a strong impression with a single that continues to live on in trance playlists and retrospectives. “Keep It Up” remains a standout—both a nostalgic throwback and a timeless piece of classic European trance.