We were proud to present “The Fly is Dead”, a bold and uncompromising release from S.W.A.T., a band known for pushing sonic boundaries and confronting raw emotion. The single marked a significant moment in the band’s evolution, delivering a dense, unflinching sound that fused industrial grit with a post-punk edge.

From a neutral, industry perspective, “The Fly is Dead” stood as an artistic turning point. It was not designed for mass appeal but rather for those drawn to its intensity and layered meaning. The track explored themes of decay, detachment, and finality—abstract yet powerful—leaving listeners to interpret its meaning through their own lens.

The production was sharp and deliberate, with each element contributing to a sense of atmosphere and emotional weight. It resonated most with fans of experimental and alternative rock, while also serving as an introduction to S.W.A.T.’s unapologetic sound for new audiences.

As a label, we supported the creative direction behind this release and viewed it as a defining moment in the band’s catalog. “The Fly is Dead” was released across all major platforms, and while it wasn’t for everyone, it undeniably left its mark.